How Trustt. evangelized its market through business development
- Business : B2B SaaS
- Market : Digital, CPG, B2C Brands
- Need : Product launch (SaaS software)
- Target : 10 qualified meetings a month
- Results : up to 25 meetings a month and over 40 closings
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Trustt. is a SaaS software that helps direct to consumer companies to accelerate their growth through a unique suite of marketing solutions for the creation and engagement of trust communities, authentic reviews generation and UGC, advocacy & influence marketing, as well as market research, and a lot more…
Suxeed supported the launch of Trustt’s new SaaS software targeting direct to consumer brands. The final objective for Trustt was to meet as many players as possible in their target market (cosmetic and beauty brands with an online presence) in order to evangelize the market and sign as many logos as possible in anticipation of their fundraising.
In order to achieve these goals, we implemented dedicated go-to-market, targeting and evaluation strategies. To build these strategies, we translated Trustt’s vision into a clear conquest strategy and a powerful sales message that will resonate with their target.
We then built the “sales playbook”, summarizing all the information about Trustt and the main selling points. It contains custom email templates and sequences, call scripts, best answers to prospect objections and a qualification script to help discover needs.
This playbook is given to the BDR. With years of experience in B2B phone hunting, they love their work and are driven by their determination and their desire to excel. Full-time dedicated to Trustt and educated on the market, they quickly mastered the product and adopted an expert approach. With the help of the best prospecting softwares and the playbook, they were able to implement the strategy developed earlier without wasting time, and make several hundred calls a day for more results.
In order to allow BDR to stay focused on the calls, we have generated their leads, managed their email sequences and automated repetitive tasks. We have created a list of qualified leads in agreement with the criteria established upstream with Trustt, and enriched it with phone contacts, emails, and other important data.
Through effective business development with Suxeed, Trustt has been able to meet with many large players in their market, such as the following companies:
Based on these results, Trustt doubled the number of BDR at Suxeed after 9 months, up until their fundraising. Suxeed then supported them in developing their in-house sales approach. Trustt also recruited the most successful BDR who was already prospecting for them at Suxeed.
Thanks to our work with Trustt, we were able to prove that the business development approach is also effective for products that are being launched without brand awareness, as was the case with Trustt. As long as certain key concepts are respected like good targeting, an excellent sales pitch and, above all, good sales people who are able to go after the best prospects; this model proves excellent results.
That’s why they turned to Suxeed.
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